For our final project, we conducted four interviews as follows with: Stacy Brown, a librarian with Georgia Highlands Libraries; Matt Weaver, a Web Librarian with Westlake Porter Public Library (WPPL); Jimmy Lo, an e-Branch manager for DeKalb Public Libraries (DPL), and Mr. Paul Devillo, a Communications and Web Services Developer with the Public Library of Charlotte and Mecklenburg County (PLCMC). We were interested in understanding how each of these librarians and their respective libraries incorporate Web 2.0 and Library 2.0 technologies into the services provided to their patrons. Additionally, we wanted to identify how these librarians define Web 2.0 and Library 2.0, how their libraries determine which new technologies to employ, and how receptive the library staff is to new technologies. Furthermore, we sought to discern whether the costs of implementing these new technologies, both in terms of manpower and expenditures could be justified based on the goals of the libraries outlined in their mission statements and strategic plans.
The first question we posed was how to define Web 2.0 and Library 2.0. User centered change is an important aspect of Web 2.0 and Library 2.0. What other attributes define Web 2.0 and Library 2.0? Mr. Lo deems the most important aspect of Web 2.0 and Library 2.0 to be using tools to increase the interactivity between patrons and libraries. Only increased interaction between librarians and patrons will result in librarians recognizing what services their patrons really appreciate. 2.0 tools can contribute towards making patrons feel empowered to assist in the creation of their library environment. In addition to encouraging user centered change and increasing the interaction between patrons and the library, Ms. Brown considers that 2.0 librarians must make an effort to integrate change into all levels of library operations. Mr. Weaver recognizes that new librarians must be involved in “participatory librarianship.” At the core of this movement is the idea of engaging in conversations with the community using Web 2.0 technologies. Mr. Devillo reflects that 2.0 technologies are all about the end user. All of these ideas are remarkable and we believe reflect a movement towards more completely fulfilling the ultimate goal of libraries, which is to strive to provide better service to its patrons.
How do libraries decide what new technologies will be adopted? The responses to this question were uniform with all of the librarians interviewed. The libraries have technology committees that range in size, who facilitate new ideas. The merits of the new technology are thoroughly discussed. If a particular technology is deemed useful enough the idea is then forwarded to the Library Director, who has final approval. We were impressed with how much contemplation goes into these deliberations. Equally, the most important factor in concluding whether a technology was justified in being adopted was if it would benefit the patrons. Mr. Lo made an interesting point when he explained he felt that most of the new technologies being implemented in the library were less expensive than older systems because of the availability of open source. Even though open source may be time consuming in the beginning, it is often, free.
How does the library staff react to new technologies? As with most new ideas, some staff is onboard with new technologies from the beginning while others are more hesitant. Ms. Brown states that there is a bit of a generational gap and that some senior members may be a bit hesitant to use new tools out of fear. She further points out that she hopes that Web 2.0 and Library 2.0 will contribute to ending the current digital divide between generations. Mr. Lo has found that some library staff tends feel that if the library has been doing something a particular way and it is working, why should it change? He was quick to mention, though that once the staff have become used to the new technology, they often to come to appreciate its superiority over older methods. Mr. Devillo mentioned that the “23 Things” program designed by a prior Technology Librarian, Helen Bowers, reduced staff’s anxiety towards Web 2.0 and Library 2.0 technology. After completing this program, which gradually introduces staff to Web 2.0 and Library 2.0 technologies, the majority of the library staff is open and willing participants of 2.0 technologies. Like Ms. Brown, Mr. Devillo agrees that because there will always be a generational gap, a hundred percent involvement by all staff is unlikely. Interestingly, Mr. Weaver, implemented his own version of “23 Things” at Westlake Porter Public Library. As a result, staff at WPPL is more comfortable and open to 2.0 technologies as well.
Are staff members involved in the process of implementing new technologies? DeKalb Libraries do a test page for a month or two before they roll out any new technologies. For instance, before they launched their blog, they put the blog up internally for two months with their committee of bloggers submitting posts and receiving feedback from library staff. At Georgia Highlands library, staff is included in planning discussions. Mr. Weaver states WPPL’s technology team seeks feedback from various departments when exploring a new technology. Outside of the team, staff members who will be affected by a new technology are involved in the decision making processes. Consequently, potential problems with the technology are revealed and participation in the process contributes to staff “buy in” to the new technologies. At PLCMC, feedback and ideas for new implementations are discussed in weekly department meetings.
We were interested in what 2.0 technologies these libraries are using and what service and functional areas they were being utilized for. DeKalb Public Libraries has a blog and they do weekly podcasts of the Writer’s Forum for Georgia Center for the Book. They also offer podcasts of audio versions of books and rss feeds. Furthermore they have a Flickr page, used a content management system to design their new website, and use several internal wikis throughout the 22 branches. These wikis are basic. The e-Branch is working on replacing the current, very static, intranet with a large wiki being written using Plone. They are creating a Facebook page which they hope to launch soon. It is interesting to reflect upon Jimmy Lo’s thoughts about the decision making process for the new Facebook page. He speaks about how they had to ask themselves if a Facebook page could help the library in reaching its patrons and potential patrons enough to justify the manpower to create and maintain the page. What they hope to achieve with the page is an update every few days with events occurring in the library. Their belief is that if they can bring these events to a news feed on Facebook they will reach patrons who wouldn’t necessarily check the library website on a regular basis. These patrons probably do login in to Facebook on a much more regular basis than they look at the library’s website. Accordingly, this provides the library with a method to bring the library to the patron rather than expecting the patron to come to the library. It is an exciting idea and possibly the best reasoning that we have heard to date for a library’s presence on social networking sites. Dekalb County Libraries also hope to increase their patron base by using the viral nature of Facebook. In other words, one patron will become a friend and then their friends will see the library page and become a fan as well. Future uses for Facebook, as envisioned by the e-Branch, are making patrons aware of services that they may not realize the library provides from a quick perusal of the library website. These services include library outreach programs and computer classes. The biggest reservation Mr. Lo had about a Facebook page was the time management it would take to maintain the page. However, ultimately it is believed that the benefit to patrons will far outweigh the costs .
WPPL has blogs, wikis, and embedded video tutorials for both staff and patrons on its Drupal-based website. They also use Twitter, Facebook, Flickr, and LinkedIn. A Twitter account, which has 120 followers, was created for experimental purposes to ensure the library was familiar with this new technology. The initial reasoning behind creating a Facebook account was to connect with the younger patrons of the community. Through the utilization of Facebook, LinkedIn, and Flicker, WPPL aspired to attract more local citizens who were not current library card holders. As a result, the library’s membership would increase. Mr. Weaver is currently designing an online community for readers that will allow patrons to tag books, write book reviews, and engage in book discussions. PLCMC uses Flickr, Twitter, a variety blogs, Myspace for teens, rss feeds, Second Life, and Drupal is being used internally by staff to submit cost saving ideas. Georgia Highlands is using a Librarian Wiki internally for collaborative projects, Meebo, a student reference tool, podcasting, Facebook, Twitter, Flickr, and Second Life. They also have implemented Librarything onto their library webpage.
We inquired into how the librarians and their staff follow trends in library technologies. The majority of them read Computers in Libraries and Information Today. They also credit Resourceshelf.com, mashable.com, shashdot, and several web design blogs with keeping them up to date. Additionally, they follow discussions on Listservs and attend conferences. Nonetheless, the librarians credit collaboration and strong ties with colleagues involved in emerging technologies as the best way to keep up with new innovations.
Our next area of interest was usage statistics for the different technologies the libraries are using. We wanted to know how these statistics were monitored, if the patrons are allowed to comment on technologies like blogs, and how the library advertises new technologies to their patrons. All of our libraries allow commentary on their blogs but they also must approve the comments before they are made viewable to the public. DeKalb Public libraries can monitor the number of hits they have on the blog daily, which is generally 80 to 90. They are not able to monitor how many people are reading the blog through rss feeds or with rss readers. They have recently begun using feedburner to track what rss readers patrons are using to read the blog and what they are clicking on. DPL advertises new technology on the library webpage and through blog posts. Occasionally, if it is a really big rollout, like their webpage redesign, they advertise in the branches with signs and bookmarks. For example, they wrote the web address for the library website on the sidewalks in front of all of the branches with sidewalk chalk.
Georgia Highlands Library also allows users to comment on the blog with control over what is made viewable to the public. They alert patrons to new technology by postings on the web page and Facebook page. The library’s blog has a counter which is monitored monthly.
WPPL also filters comments from patrons prior to publishing. They monitor the number of times a blog post has been read via Drupal. Some blogs receive an average of 100-150 hits monthly. According to Mr. Weaver, WPPL advertises its new technology to the public via the library’s website, newsletter, and occasionally in the newspaper.
PLCMC allows patrons to respond to the community forum blog but these comments are filtered as well. The statistics of bloggers are included in the overall website access statistics. They are currently working on a program using Google analytics to have the statistics read separately. According to Mr. Devillo, PLCMC’s Myspace and Facebook pages are open to direct contact by the patrons. The staff monitors the comments on these sites randomly.
The idea of allowing patrons direct access to make unfiltered comments on a SNS led us to questions about how the libraries handle instances of misuse, such as profanity or inappropriate content/comments. We wanted to know if there had been any instances where such an occurrence had negatively affected public relations. None of our libraries had had a problem with this thus far. Only two of the libraries, DPL and WPPL, had attempts twice by patrons to post profanity and inappropriate comments on their blogs. Mr. Lo pointed out that complaints are not considered inappropriate and that DeKalb will post these along with a response from the library. He maintains that if you are inviting people to comment you should not censor them if there is criticism of your service. These comments can be really helpful. The other libraries expressed the same sentiments. Mr. Lo also believes that there is a generational divide to radical trust. Younger people in the library community tend to trust that issues that arise from trusting patrons will work themselves out while older library staff tends to want to keep a tight rein on what patrons can contribute content to. Facebook was a big concern for some of the staff. They wanted to know what would happen if someone wrote something bad on the library wall. Mr. Lo thinks that this scenario is unlikely given how few inappropriate comments they have gotten on the blog but these things can be removed and the library can decide to allow only approved comments to the wall.
Mr. Devillo is a strong believer in radical trust. He agrees in allowing the public to be self-correcting. If something inappropriate is displayed on PLCMC’s Myspace or Facebook page, the public will enlighten the library. Similarly, the new online community that Mr. Weaver is developing for WPPL will not regulate public comments. There will be functions that people can use to report abuse and ignore patrons that are not agreeable. Mr. Weaver is excited by the prospect of trusting patrons to provide content to a portion of the library’s web presence. His belief is that you have to trust patrons in order to better serve them.
In summary, the most appealing aspects of our interviews were those that demonstrated how reflective and considerate these librarians are in choosing the new technologies to implement in their libraries. They are fulfilling the libraries’ various mission statements and strategic plans in choosing new technologies, not because they are the latest thing but because they can add huge benefit to their patrons. The librarians and staff are interested in maximizing the interaction between patrons and the library in order to facilitate improved services in all areas of the library. Paul Miller describes these attempts perfectly in his article, ‘Web 2.0: Building the New Library’ as reaching out beyond the walls of the library and the library website to reach patrons where they “happen to be”. This is what these librarians are attempting to do with their Twitter, Facebook, and Myspace pages as well as with their blogs and rss feeds. They are taking the conversation between patrons and the library to the next level of communication and service.
